A Moments Pause
June 2020. 6 Weeks into the global pandemic.
Clients have stopped advertising. The streets are empty.
How do we support our creative collaborators and do something positive?
I devised the idea for an innovative outdoor gallery across N. Ireland using unused advertising spaces.
We teamed up with a range of partners to feature creative work from photographers, writers, illustrators with the support of media owners and advertising suppliers. A proud moment amidst the madness.
Alongside the outdoor campaign a website and instagram account were created to help amplify the campaign and give it central hub.
““We hope this exhibition and the images convey a sense of escape, a moment to pause and daydream, to look at something with thoughtful consideration. Whether it’s a beautiful outdoor landscape with reflections on a mirror-still lake, or an intriguing shot of a colourful sequinned dress floating in the wind, all the images invite the viewer to lose themselves briefly.”