After a successful launch the 'A Taste of the Extraordinary' campaign for Drambuie was rolled out across their wider marketing channels. I helped give their online platforms, tasting sessions, experiential and other marketing communications the surreal treatment.
I redesigned the Drambuie global website.
The responsive website features a continuously rotating background of surrealist imagery. A bank of over 50 image concepts were created then brought to life by customising stock shots & monochrome processing.
The responsive mobile site was created with a specific aim. Helping fans of Drambuie find their nearest stockist whilst on the move. A feature that cross referenced distributor data with mobile location services that was cutting edge at the time.
I was tasked with developing a global campaign for Drambuie 15, the aged expression of Drambuie. The campaign needed to belong to the ATOTE campaign. Here are some of the early ideas I had for Drambuie15.
The execution above ran worldwide across Global Travel Retail as well as ATL advertising. An extension of the 'A Taste Of The Extraordinary' campaign with a differing landscape and scenario but still within the surrealist world.