I led a redesign of innocent's healthy soft drinks range bubbles. I was responsible for the whole design process, from initial scamps to final artwork and even travelled to the can decorators in Holland to oversee the printing. Throughout the process I presented to senior clients, managed timings and delivered to deadlines. To help launch the range I also created a through the line campaign. The campaign encompassed a wide range of assets including posters, digital & social media as well as POS and sales materials.
Shell top messaging
Through the line advertising campaign