THE FEARBOOK

Introducing the Fearbook. Agency creds but different.

As creative agency Smarts launched their new brand they recognised that creds are dull. Beyond dull. So we decided to show what we did rather than just talking about it – understanding culture and trends in culture.

We produced a book about one of the most challenging and pervasive issues that we face today, fear. We invited friends and people we’ve worked with to share their thoughts.

In a twist of fate this launched mere weeks before the global pandemic hit. Fear had never been more real..

Nine highly regarded, remarkable people each exploring the topic of 'Fear'.

The cover had the word FEAR printed on the front and LESS printed on the back. Together they communicated the over arching theme of the book. LESS FEAR would make for a better world.

Books were delivered in a special package to key contacts across the globe with overwhelmingly positive feedback.

Video content was created for social channels around the launch with key contributors such as Tim Lindsay, D&AD Chairman and renowned artist Colin Davidson contributing thoughts.