A brewery in West Yorkshire famous for their Landlord golden ale, the most awarded beer in Britain. They needed a big idea and overarching brand positioning to help them adopt a premium position in the increasingly competitive beer market. Based on the insight that they use the finest ingredients and a very careful brewing process to create their distinctive Taylor's taste I came up with the line 'All for that taste of Taylor's'. This helped them reposition the brewery as a premium beer brand. The project encompassed new digital collateral, principle photography, marketing assets and advertising.
Initial idea & advertising scamps